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Factory of Graphics

Developed a versatile logo that represents Factory Of Graphics’ creativity and professionalism. Incorporated graphic elements related to printing and design.

We designed a fresh logo that embodies reliability, professionalism, and efficiency. The new logo features clean lines and a memorable icon.

ClientFactory of GraphicsYear2023AuthorKawtar ZenbiliServices OfferedBranding, Web Design, Site MaintenanceShare

Transforming the factory of graphics with the Astro system

Crafting Success: How The Factory of Graphic’s New Website Redefined Industry Standards

PROJECT GOALS

The primary objectives of this project were to:

Create a New Website: Develop a user-friendly, responsive website from scratch.

Establish a Strong Brand Identity: Craft a brand that resonates with Factory of Graphics values and services

Drive Conversions: Optimize the site for lead generation and inquiries.

Improved User Experience: Enhance navigation, responsiveness, and overall user experience.

Research and Discovery

User Research

We conducted user interviews and analyzed competitor websites to understand user needs and preferences. These insights informed our design decisions for the new site.

Brand Strategy

We collaborated closely with Factory of Graphics to define their brand personality, voice, and core messaging. This guided our branding efforts.

Design and Development

Branding

logo design

Developed a versatile logo that represents Factory Of Graphics’ creativity and professionalism. Incorporated graphic elements related to printing and design.

We designed a fresh logo that embodies reliability, professionalism, and efficiency. The new logo features clean lines and a memorable icon.

Brand book

Compiled guidelines for logo usage, color palette, typography, and tone of voice. Ensured consistency across all brand touchpoints.

Business cards and letterhead

Designed elegant business cards with the logo, contact details, and a QR code linking to the website. Created a professional letterhead template for official correspondence.

business card

letterhead

color palette and typography

website design and build

homepage

Created a clean, modern homepage layout. Highlighted key services, and portfolio items. Ensured mobile responsiveness for seamless viewing across devices.

Portfolio Showcase

The portfolio section highlights successful projects, emphasizing Tradeshow Booth Labor’s expertise. High-quality images and case studies provide credibility.

Contact Page

A user-friendly contact form simplifies inquiries. Social media links allow additional communication channels.

Results and Impact

Increased Web Traffic

Within three months of the website launch, FactoryOfGraphics experienced a 30% increase in organic traffic.

Positive User Feedback

Conversion rates for inquiries and quote requests rose by 15%.

The streamlined contact form contributed to this improvement.

Users praised the new website’s aesthetics, ease of navigation, and clear calls to action.

Brand Recognition

The cohesive branding elements (logo, business cards, and letterhead) reinforced Factory Of Graphics’ identity.

Conclusion

The Astro System’s collaboration with Factory Of Graphics resulted in a visually appealing website and a strong brand presence. By combining effective design principles with strategic branding, Factory Of Graphics is better positioned to attract clients and showcase its exceptional graphic design services.


Note: All data and metrics mentioned in this case study are based on actual project results.