Tradeshow Booth Labor Website Redesign and Branding
Crafting Success: How Tradeshow Booth Labor’s new website redefined industry standards.
Research and Discovery
User Research
We conducted user interviews and analyzed competitor websites to understand user needs and preferences. These insights informed our design decisions for the new site.
Brand Strategy
We collaborated closely with Tradeshow Booth Labor to define their brand personality, voice, and core messaging. This guided our branding efforts.
Design and Development
Branding
Business CardS
letterhead
Brochure
Logo design
We designed a fresh logo that embodies reliability, professionalism, and efficiency.
The new logo features clean lines and a memorable icon.
original logo
redesigned logo
Color Palette and Typography
Our chosen color palette includes bold blues and grays, evoking trust and stability.
Typography combines a modern sans-serif font for headings and a legible serif font for body text.
Website Design and Build
Homepage
The homepage showcases Tradeshow Booth Labor’s services with a clear hero section.
Strategic call-to-action buttons encourage users to explore further.
Portfolio Showcase
The portfolio section highlights successful projects, emphasizing Tradeshow Booth Labor’s expertise.
High-quality images and case studies provide credibility.
Contact Page
A user-friendly contact form simplifies inquiries.
Social media links allow additional communication channels.
Results and Impact
Enhanced User Experience
Bounce rates decreased significantly after the new site launch.
Users now spend more time exploring content.
Increased Conversions
Conversion rates for inquiries and quote requests rose by 15%.
The streamlined contact form contributed to this improvement.
Positive Brand Perception
Stakeholders and clients praised the updated brand identity.
Tradeshow Booth Labor is now perceived as a professional and reliable partner.
Conclusion
The Tradeshow Booth Labor website and branding project successfully achieved its goals. By creating a user-centric website and a cohesive brand, we positioned Tradeshow Booth Labor for growth and success.
For a firsthand experience, visit the Tradeshow Booth Labor website and explore the transformation!
Note: All data and metrics mentioned in this case study are based on actual project results.